2.0 PETVET

Smartphone displaying the PetVet app with an image of a Dalmatian puppy on the screen, featuring options to sign up with email or continue with Google.

PETVET

Client

PETVET Brand Guidelines and UI/UX Design

Project Title

Health

Sector

Adi Wiratama Banjarnahor

Designer

UI/UX Design (Mobile App)

Brand Strategy

Brand Guidelines

Health

Dicipline

A QR code consisting of black and white squares arranged in a square grid pattern.
Mobile Prototype
Mobile Prototype

Challenge

Post-pandemic pet ownership in Jakarta is surging. Market research shows that by addressing current operational gaps, PETVET can significantly improve service quality and outpace competitors. This project introduces strategic initiatives designed to accelerate that growth.

Pitch Deck

Market Research

While PETVET shares a target market and scale with three primary competitors, it distinguishes itself through a unique industrial interior concept, a rarity in the veterinary sector. However, this distinct physical identity is undermined by digital inconsistency, their branding fluctuates between an orange palette on Instagram and a yellow theme on their website. This visual contrast creates a fragmented brand presence despite their high-quality service positioning.

Front view of PETVET animal clinic with green storefront, large window displays featuring cartoon Dalmatian dogs, and PETVET logo on the wall and entrance door.
Three smartphone screens displaying an app called PETVET. The middle screen shows the PETVET logo with a Dalmatian puppy and options to sign up with email or Google. The left screen is the home page with upcoming veterinary appointment details and service icons, and the right screen shows the pet owner booking an appointment with a veterinarian on a selected date and time.
Green background with a white logo featuring a stylized animal face, accompanied by the text PETVET.
A step-by-step graphic showing the creation of a logo with the letter 'P' and a dog silhouette, illustrated with circles, black outlines, and green fill.
Large white alphabet letters on a green background, showing 'A' and 'B'.
A person holding a smartphone showing a pet veterinary appointment booking app on the screen, with a profile picture of a veterinarian, calendar, and available appointment times.

Visual Analysis

Visual analysis reveals that premium pet clinics in Jakarta consistently utilize a blue and white color palette to evoke feelings of trust, professionalism, and clinical cleanliness among clients. In contrast, PETVET currently uses orange and black, creating an industrial impression that appears less clean and less trustworthy compared to its competitors. This perception is evident not only in their online presence but also in the physical appearance of their clinics.

Reception area of PETVET veterinary clinic with a smiling female staff member in green scrubs holding a clipboard, white pet statues on the reception desk, green walls with plant decorations, and a sign listing hospital departments and room numbers.
Pet vaccination booklet with a cartoon Dalmatian puppy on the cover and a pet health check chart inside, both labeled 'PETVET' with a green theme.

Innovation

Flowchart illustrating branding process, starting with branding inconsistency leading to branding guidelines, which include logo, color, typography, visual identity, UI/UX design, and physical collateral.

Analysis reveals that while PETVET possesses premium assets, it lacks the branding consistency of its competitors. This project bridges that gap by establishing a comprehensive Brand Identity System designed to transform fragmented touchpoints into a professional, recognizable market presence. This project provides standardized guidelines across Identity (Logo, Typography, Color), Digital (UI/UX), and Physical (Collateral) to ensure a seamless, high-impact brand experience.

A green paper bag with white text reading 'EAT' standing on a dark metallic surface, casting a shadow to its right, with a dark tiled wall in the background.
Brochure for pet veterinary clinic promoting 20% off on vaccinations and health checkups, with images of a white poodle and a cartoon puppy, and the clinic's entrance in the background.
Close-up of a doctor wearing a white coat with a badge featuring a green elephant logo, green scrubs, and a stethoscope around their neck.
Two bottles of pet medication with green caps and pink labels, surrounded by scattered white pills on a white background.

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